When it comes to brand design and development, our motto is to keep it simple. Simple is best. As contemporary design agency, we provide our clients with a clean and elegant way of presenting themselves while maintaining their existing strategy (if there is one in place).
We've built businesses brands from scratch, beginning with developing a business name, a logo, full-scale marketing materials and websites. We have also started working with well-founded organizations that already have a good start and taken their business to the next level.
There are multiple things that are considered "must-haves" for every business. These crucial components are my specialty:
- Fantastic Business Name - Your business name must be memorable and we always recommend naming your business in such a way that implies your service. Last names are tricky, for example: "Smith & Son" reeks of ambiguity. With this name, you could do anything from plumbing to Accounting Services. Specificity is key.
- Logo - Even if your logo is a simple font treatment (such as my logo), it still allows prospects and clients to identify your correspondence at a glance. Logos can be highly creative and artistic as well. When we design logos for our clients, we take into account the clients' clientele. Every design we create captures the essence of the service or product provided.
- Business Cards - Most of the time your business card is your initial contact with new clients. This represents you, your business and must clearly communicate your purpose.
- Brochure or Informational Piece - Whether informational or promotional, a brochure, trifold or one-sheet can either be a waste of money, or a powerful tool to enhance the growth of your business. A well designed information/promotional piece can help make your business just that much better.
- Website - we could go on and on about how important a website is to a business. Name one successful business that doesn't have some sort of a website. Go on, we dare you. A website with a significant online presence is a beneficial lead generating tool and it reinforces your credibility to prospects. It's a perfect platform to develop an initial relationship with your clientele. A video on your website, too, can give your clients a virtual face-to-face experience which is key for prospects to pick up the phone and call you. If you do not have a website, it's time. Now, is the time.
This is just the beginning. With every marketing initiative, with every new correspondence must serve to enforce your existing marketing development.
